About

About Us

Our Mission Statement

At Ari Innovation, we believe that building healthy habits should be rewarding, not overwhelming. We are redefining how people engage with their health by creating a supportive ecosystem where progress is recognized, choices are rewarded, and communities thrive together.

Our Vision

A world where health and wellness feel effortless and rewarding—where every positive choice is recognized, supported, and celebrated within a thriving community.

Our Values

Empowerment

We put people first, equipping them with the tools, knowledge, and incentives to take control of their well-being.

Simplicity

Health should be accessible. We remove complexity and make wellness easy to integrate into everyday life.

Community

No one should go on their journey alone. We foster a space where people connect, support, and grow together.

Consistency over perfection

Small, consistent steps lead to big transformations. We celebrate progress, not just outcomes.

Innovation with purpose

Technology is a means, not the end. We use it to create experiences that truly enhance people’s lives.

Meet our team

Alex Rodriguez

CEO & Co-Founder

With over 25 years of leadership at the intersection of optical health, technology, and Web3, Alex is a visionary entrepreneur focused on decentralizing wellness. He brings deep expertise in scaling businesses, building strategic partnerships, and applying blockchain to empower individuals in their health journeys.

Lou Ortiz

CTO & Co-Founder

A seasoned data and software engineer with two decades of experience in fintech and healthcare, Lou leads the technical vision behind Ari Innovation. His work focuses on scalable infrastructure for medical data and real-time wellness tracking. Lou brings startup agility and engineering depth to the team.

Dianne Manjarrez

Head of Design & Co-Founder

Dianne blends design strategy with storytelling to create powerful brand experiences across Web3 and consumer markets. With a background in branding, UX/UI, and multimedia marketing, she ensures Ari Innovation’s visual and narrative identity is both cohesive and impactful.